Description

You will own the implementation, maintenance, and governance of our web analytics framework.

Responsibilities

• Oversee complex data collection, defining requirements and optimizing the web analytics framework.
• Capture necessary web data, oversee tagging implementation, and support marketing integrations.
• Test and validate new tags; audit and maintain existing tags.
• Maintain robust processes and KPI framework to ensure data quality and governance.
• Support web analytics architecture and data layer, continuing to build/mature analytics solutions.

Required Skills

• 2+ years experience with Adobe Analytics, Adobe Target, and Adobe Launch.
• Deep knowledge of website tagging and analytics platforms.
• Proficiency in JavaScript and JQuery for tagging support.
• Experience with Adobe Suite (including Marketo, AEM, Tag Manager).
• Familiarity with GA4 and Google Tag Manager.
• Experience with Customer Data Platform.
• Bachelor's degree.
• Proven ability to provide strategic recommendations for digital customer experience optimization.

Key Skills

Education

Bachelor's degree