Description

You will own the implementation, maintenance, and governance of the web analytics framework.

This role is on-site.

Responsibilities

• Oversee complex data collection and define requirements for the web analytics framework.
• Capture necessary web data, oversee tagging implementation, and support marketing integrations.
• Test and validate new tags while auditing and maintaining existing ones.
• Maintain processes and KPI frameworks to ensure data quality and governance.
• Support web analytics architecture and data layer maturity.

Required Skills

• 2+ years of experience with Adobe Analytics, Adobe Target, and Adobe Launch.
• Deep knowledge of website tagging and analytics platforms.
• Proficiency in JavaScript and jQuery for tagging support.
• Experience with the Adobe Suite, including Marketo, AEM, and Tag Manager.
• Familiarity with GA4 and Google Tag Manager.
• Experience with Customer Data Platforms.
• Bachelor's degree.

Preferred Skills

• Proven ability to provide strategic recommendations for digital customer experience optimization.

Key Skills

Education

Bachelor's degree