Xicom Technologies is an Internet professional services firm focused on conceiving, developing and distributing customer-focused Internet solutions for the Fortune elite as well as small to mid-sized business that are serious about achieving Internet success. We provide an integrated service offering that includes strategic consulting and customer research, graphic design, as well as the development and implementation of world-class e-business applications.
Title:
Marketing Manager
Posted On:
5/4/2020 4:48:50 AM
Designation:
Marketing Manager
No. of vacancies:
2
Qualifications:
Bachelor Degree
Minimum Total Experience:
1 Yrs
Job Tenure:
No Preference/Any
Salary Offered:
Market Rate
Job Location:
Delhi
Delhi
India
Responsibilities
Plan and execute all web, SEO/SEM, marketing database, email, social media and display advertising campaigns.
Design, build and maintain our social media presence.
Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
Identify trends and insights, and optimize spend and performance based on the insights.
Develop strategies to optimize the conversion of all marketing channels, including A/B testing tactics.
Brainstorm new and creative growth strategies of all the digital properties.
Collaborate with internal teams to create landing pages and optimize user experience.
Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.
Contact and communicate with internal and external customers on a regular basis to review website and campaign performances.
Must Have
Proven working experience in digital marketing.
Experience in optimizing landing pages and user funnels.
Experience with A/B and multivariate experiments.
Good knowledge of website analytics tools (e.g. Google Analytics, Web Trends).
Experience in setting up and optimizing Google AdWords campaigns.
Strong analytical skills and data-driven thinking.
Ability to manage multiple projects at the same time.
Up-to-date with the latest trends and best practices in online marketing and measurement.